Monthly Archives: March 2017

Hence: Pence

With the President’s popularity plummeting, the GOP agenda on life support, Team Trump has quietly circulated talking points for an “Urgent Pre-Planning Action Strategy” that would facilitate transfer of authority to VP Mike Pence.

No formal documents exist as yet, but Bratbreit has learned that advisers and staff closest to the President — informally known as the “Trump Whisperers” — have prepared notes to construct an acceptable scenario to present to the public in the event that the President leaves office prior to the end of his 4-year term. Notes address the following concerns:

  • Early departure must be framed as the President’s initiative for personal reasons (to be developed), not as a result of outside political pressure.
  • Timing is crucial. Transfer is a last resort, to deploy only under circumstances where threats to the GOP agenda (specifically Budget, repeal of the Affordable Care Act, and national security initiatives) became overwhelmingly probable, and where the President’s role detracts from rather than enhances chances of achievement.
  • An agreed-upon roster of advisers and staff impacted by a transfer must be developed and accepted by all parties involved, mandating those who remain and those who depart.
  • Media will be addressed by one agreed-upon source, to whom all questions are directed, and whose authority to represent The White House will be firmly established. It is unlikely that any current spokespersons will assume this role.
  • Throughout the transfer, the President’s Twitter account will be taken off line.

Fay Canoes, Managing Editor of The Bratbreit Group, emphasizes that no firm plan currently exists, and that items reported here are restatements of hand-written notes shared with her by White House sources.



Salesman Of The Year, Part 2

A memo that started as a lighthearted attempt at humor at the White House has reportedly infuriated the President, perhaps inspiring Saturday’s wiretapping tweets.

The unsigned memo, entitled “Salesman of the Year,” noted that every time President Donald Trump tweets or announces his displeasure with the media, subscriptions at the New York Times, Washington Post, Wall Street Journal, etc., experience an upward spike. A link was provided to a Fortune Magazine news article providing data.

The memo suggested that the President receive recognition by the industry as “Salesman Of the Year,” and honored at the upcoming White House Correspondents’ Dinner in April. (President Trump has already made public his disdain for both the event and its participants, and will not attend.) White House aide Brent Ashburn confirmed that the memo had circulated the office the week before the President dashed off his Saturday tweets concerning former President Obama’s alleged Trump Towers wiretapping.

Speaking confidentially to the Bratbreit Group, several White House aides confirm that the memo, never out of draft form, found its way to the President’s desk, where it was evidently taken seriously, resulting in what one witness terms a “full-blown, red-faced, paper-throwing tantrum.” It was unclear, even after 15 minutes and reassurances from all parties that the memo was in jest, that the President was either convinced or even moderately mollified.

“There is nothing lacking in the President’s sense of humor,” Ashburn assured us. “And he knows — usually — the difference between real and fake news. This just caught him at a bad moment.”